AI-powered financial & wellness coaching

Your money and your health are the same conversation.

Most financial apps tell you where your money went. Rooted tells you what to do next — and it starts with the food on your plate and the bills in your inbox.

people who eat well manage money better
$1,900 avg. savings when nutrition improves
$ $ $ $

"I spent years coaching one person at a time. Rooted will let me reach everyone who needs it."

Alyssa Nicole Boles — Founder & Plant-Based Coach

$22B+ Global health coaching market (2025)
12.5% Annual growth rate in AI coaching
0 Competitors combining finance + nutrition

One agent. Your money, your food, your habits.

Financial Nudges

Tracks your spending in real time. Sends a message when you're drifting from your plan — not a summary three days later.

Plant-Based Swaps

Recommends meal alternatives that save money and improve energy. Tied to your spending patterns — not generic advice.

Weekly Check-ins

A weekly digest: money in, money out, meals logged, habits forming. No manual entry. The agent does the work.

Goal Tracking

Set a savings target or a health goal. Rooted breaks it into daily actions and keeps you moving — automatically adjusting when life gets in the way.

Works While You Sleep

Continuous monitoring. No scheduled calls, no human bottlenecks. The agent responds when you need it, not on your calendar.

Progress Reports

Monthly insight reports: what changed in your spending, what improved in your habits, what to do next. Sent to your inbox.

Built on lived experience, not generic advice.

Rooted was designed by someone who's worked in a bank and coached people through food. She knows what financial stress looks like in a grocery cart. She knows what plant-based eating costs and what it saves.

The agent doesn't give you a budget and a diet separately. It sees the connection between them — because they're not separate.

01

Connect your accounts

02

Set your goals

03

Agent runs autonomously

04

Progress delivered weekly

The gap between your bank account and your health has a name. It's the same gap.

We believe in:

  • Holistic thinking over single-axis optimization
  • Compounding small decisions over dramatic gestures
  • Accessible coaching that scales, not expensive coaches who can't
  • Behavior change rooted in the real cost of food and money

We reject:

  • Separating financial health from physical health
  • Guilt-based nutrition advice
  • Subscription models that nickel-and-dime struggling households
  • AI that pretends to be human or hides behind jargon

Rooted grows quietly.
Until it's unshakeable.

Change happens in the daily decisions nobody sees. The skipped coffee. The planned meal. The money moved to savings before it could be spent. That's where Rooted lives — in the work before the result.